Intro

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1. Start with a clear purpose

Ship from Store fashion ecommerce DTC

Ship-from-Store

2. Train and support in-store staff

Ellis Brigham has taken a different approach to compensating staff for fulfilling online orders in-store:

Case study

Ship from Store inventory

Store inventory

3. Align store inventory with online demand

In store pick and pack for Ship from Store

Pick and pack fashion products in-store

4. Pilot SFS before scaling

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Paul Smith improves page performance by 50%

5. Leverage technology to make SFS work for your brand

Well-oiled machine

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Ship-from-Store is having a moment. Find out how Nudie Jeans, Paul Smith, and Ellis Brigham are using it to optimize stock, boost sustainability, and increase sales.

Mastering Ship-from-Store: Tips from Nudie Jeans, Paul Smith, and Ellis Brigham

DPPs and the power of PIM

Digital Product Passports

The link between DPPs and AI search for ecommerce

Learn more

How brands are putting data to work

Nudie Jeans DPP example

Nudie Jeans

A smarter way to manage fashion product data

DPPs, PIM, and AI Search

The future of fashion runs on clean, connected product data. Discover how your PIM can help your brand win in AI search and EU sustainability regulations.

Future-proofing fashion: Why DPP-focused brands have the ultimate edge

US Tariffs—where we’re at

Preparing for peak season: 5 key action points

US tariffs tactics for European fashion brands

US Tariffs tactics

Long term strategy: ways to tackle US tariffs

The bottom line

Let's talk

Want to future-proof your ecommerce strategy? 

Luke Hodgson, Co-founder of Commerce Thinking and Greg Thorndick, Director at Whanau share how European fashion brands are navigating US tariffs ahead of peak season 2025, with immediate and long-term strategies. 

How European fashion brands are responding to US tariffs ahead of peak 2025

How European Fashion Brands are Responding to US Tariffs

From chaos to control: leveraging PIM to scale fashion ecommerce

Centra’s PIM: built for the way fashion works

Centra PIM size chart localization

Case studies

Fuel product discovery and conversion with structured data

Custom attributes in Centra's PIM

Collections in Centra's PIM

Flexible bundles

Personalized product displays across channels

Smart product recommendations

Centra PIM serializable product management

Growth starts with great product data

Book a demo

Centra pim for fashion brands

Centra's built-in, lightweight product information management (PIM) tool is specifically designed for fashion brands, boosting operational productivity, supporting regulatory compliance (including DDP), and simplifying product discovery to fuel lasting brand growth.

How Centra’s PIM eliminates product data pains

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When growth turns into overhead

How Active Brands lowered TCO with Centra

Omnichannel

The shift to smarter operations

Protecting profit margins while scaling

Smart growth > fast growth

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Discover how smarter growth strategies can help protect margins without sacrificing momentum.


Smarter growth: how fashion brands are protecting margin without losing momentum

The importance of TCO in the ecommerce industry

Total cost of ownership dissection 

 The high cost of underestimating TCO

Essential KPIs for tracking TCO

TCO GMV calculation

TCO percentages

Critical cost categories

Development costs

Find out more

Additional integrations

TCO infrastructure

Hosting fees

TCO operational

operational costs contd

The best value comes with staying power

Thinking of replatforming? Start here. A total cost of ownership guide to ecommerce platforms for scaling fashion brands.

Total Cost of Ownership: how to calculate the true cost of your ecommerce platform

Article body

Ship from Store explained: closing the gap between inventory and customers

Ecommerce inventory management

The competitive edge of Ship-from-Store fulfillment

Omnichannel fashion brands tech stack

A blueprint for omnichannel success: how Paul Smith broke peak sales records with Ship-from-Store

Ship from Store through digital flagship

Navigating operational complexities in Ship-from-Store

Maximizing value from every store location

Let's go

Community

Be first to know about Centra events and product updates. #nospam

Ship from store fashion

Find out how omnichannel fashion brands can connect local inventory to online demand with Ship-from-Store.

Why Ship-from-Store is changing the game for omnichannel fashion brands

But first…what is a multi-storefront, anyway?

How Paul Smith switched on localized experiences

Multi storefronts for global ecommerce

Multi storefront multiple markets

What are the typical use cases for multiple storefronts?

How Active Brands scaled 4 brands on one platform

Multiple storefronts, one store

Multiple storefronts

Use case 3

Centra Markets: All markets, one backend

Learn how a multi-storefront ecommerce setup can streamline operations and unlock new growth opportunities.

Multi-storefront: The smarter model for global ecommerce

Digital showroom product selection

How to launch a digital showroom: 8 key considerations

Step 2: Select a platform vendor 

Book a Demo

Centra Wholesale Online Showroom

Centra Wholesale Digital Showroom 2

Step 3: Create an engaging and on-brand design experience

Step 4: Add your products

Digital showroom payment options

Payment Options

Step 5. Set up payment and shipping options 

Step 6. Test your digital showroom before the launch

Step 7. Monitor performance

Step 8. Iterate and refine

Digital showroom add to cart

Elevating digital wholesale: digital showroom best practices

Conclusion

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Discover the key steps and best practices for launching a digital showroom for fashion wholesale.

How to launch and run a successful digital showroom for fashion wholesale

 Keep up with what’s happening in Centra

Elements of a winning checkout

Seamless style and flow: checkouts we love

Cos checkout UX

Why we love COS

Djerf Avenue

Djerf Avenue checkout UX

Why we love Djerf Avenue

Nudie Jeans checkout UX

Why we love Nudie Jeans

Holzweiler

Holzweiler ecommerce checkout UX

Why we love Holzweiler

Paul Smith

Paul Smith ecommerce checkout UX

Why we love Paul Smith

Arket

Arket ecommerce checkout UX

Why we love Arket

Luca Faloni

Luca Faloni ecommerce checkout UX

Why we love Luca Faloni

Tretorn

Tretorn ecommerce checkout UX

Why we love Tretorn

Mini Rodini 

Mini Rodini ecommerce checkout UX

Mini Rodini

Why we love Mini Rodini

Samsoe Samsoe

Samsoe Samsoe ecommerce checkout UX

Why we love Samsøe Samsøe

OAS ecommerce checkout UX

Why we love OAS

Chimi

Chimi ecommerce checkout UX

Why we love Chimi

Malina

Malina ecommerce checkout UX

Why we love Malina

Control the checkout, own the experience

Find out what makes a great checkout UX and meet the brands that are delivering frictionless experiences.

The best ecommerce checkout experiences for fashion brands

Why personalization matters for fashion buyers

Download Centra’s complete guide to fashion wholesale

Wholesale personalization product catalog

Wholesale personalization in play

points 3-5

Wholesale personalization new collections

points 6-8

Personalization in fashion wholesale incentives and promotions

Centra wholesale personalization

Smarter wholesale starts with personalization

Next generation wholesale

Explore the key differences between DTC and wholesale personalization, and learn how fashion brands can boost sales and strengthen buyer relationships with Centra Wholesale.

Next-gen wholesale: delivering personalized experiences for fashion buyers

Why digital wholesale has to level up

Meet Centra Wholesale 2.0

Panel improvements in Centra Showroom

Centra wholesale panel improvements

No surprises at checkout

Improved visual merchandising

Grid options

Product listings page

Onboarding that never blocks growth

Brand storytelling that sells

Data you can act on today

Ready to see Wholesale 2.0 live?

Wholesale shouldn’t feel clunky. Discover how Centra Wholesale 2.0 swaps spreadsheets and line sheets for a lightning-fast, mobile showroom that lets fashion buyers create, tweak, and place orders in minutes.

Centra Wholesale 2.0 – built to sell more, faster

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